Lists
BACKGROUND
What if you could pull up a shared list on your phone and notify your family when you arrive at your local grocery? The goal of this project was to expand location-sharing features and reposition the brand as an organization and communication app for families.
MY ROLE
Research and product design
DESIGN PROCESS
The 'Lists' feature was a departure from our current focus on location sharing. We were testing the waters in the very saturated space of stand-alone productivity apps and needed a better understanding of how lists worked within the family. I began this project by interviewing and surveying our current users. We shared existing apps, prototypes, and listened to their stories on how they stay organized (or didn't) with family tasks. We were looking for a signal on how often families shared lists since this was an area we could potentially innovate on with our family location data.
The most frequent use-case for shared lists involved shopping: grocery list, Costco list for husband, etc. Moms frequently made these lists and wanted more family contributions. With this in mind, I lead a design session with my team to generate ideas on how we might solve this problem. The team came up with some great ideas on how we could use Life360 location data to nudge family members to create, view, or add to a list when someone arrives at a frequent shopping destination.
RESULTS
Because of a change in business priorities, there was no iteration after our initial release. Which meant there were no location alerts or recommendations based on history to help onboard users. Without any on-boarding or promotion, there was little awareness in the trial of this feature, and this limited what the data could tell us. Because of this, I feel we did not adequately test the feature and, therefore, could not move beyond our small but passionate group of list makers. Looking back, I see we needed a more specific metric to define the success of this feature. If we had a clear proxy metric for success, we would have known that our initial release was too minimal to get a good signal.